Fifteen years of being in the room.
A small firm by choice, on both sides of one of the most rewarding and least understood routes in European business.
Why the corridor.
Exteria began in 2011 with two people, one office in Cádiz and a stubborn conviction: that a market report has never once opened a market.
What opens a market is somebody who already knows the regulator, the distributor and the bank, and who will pick up the phone on your behalf. Everything the firm does now is downstream of that one idea — the small senior teams, the refusal to subcontract, the insistence on being physically present at the meetings that decide things.
Distance between markets is never really geographic. It is regulatory, cultural and commercial — and it is crossed by people.
We chose Spain and India because the two are unusually complementary and unusually badly matched in practice. Spanish industrial capability meets Indian scale beautifully on paper, and then loses eighteen months to certification, to a distributor who was never qualified properly, or to a contract drafted for the wrong jurisdiction.
Fifteen years later we work in both directions and well beyond both countries, but the method has not changed: a written plan, a fixed fee, the same faces throughout, and a handover that leaves you able to run the thing without us.
Four commitments we will not trade away.
Local knowledge, applied
Not a market study. The person who already knows the regulator, the distributor and the bank — and who stays in the conversation after the introduction.
One team, both sides
The same partners run the Spanish end and the Indian end, so nothing is lost in a hand-off between two firms who have never met each other.
Fixed scope, honest dates
What we will do, what it costs and when it lands — agreed before anything is filed. If a date is going to move you hear it from us first.
Built to be handed over
Every entity, licence, account and relationship ends in your name. Our measure of success is the month you stop needing us.
How the corridor was built.
- 2011Founded in El Puerto de Santa María with one client and one market.
- 2015The India desk opens in Chennai; the first Spanish manufacturer incorporates.
- 2018Regulatory and compliance brought in-house on both sides of the corridor.
- 2022The partner network passes 200 specialists across law, tax, logistics and search.
- 2026167 companies established, and the first engagements beyond Europe and Asia.
Cádiz and Chennai, nine time zones apart, one working day.
Partners move between the two several times a year, and every engagement is staffed from both.
The people who will be in your meetings.
Álvaro Ruiz
Managing PartnerFifteen years of Spanish outbound expansion. Writes the entry plan on every engagement and stays on it to handover.
Meera Nair
Director, India DeskChennai and Madrid. Runs incorporation, banking and the first operating year of every Indian establishment.
Carlos Benítez
Head of RegulatoryTax, labour and product certification across both jurisdictions, and the filings that follow for as long as you want them held.
Which market are you weighing?
Send two lines about your product and where you would like to sell it. We will tell you honestly whether the route is worth taking — and if it is not, we will say which one is.